VitalityIP & Schnucks pioneer agentic commerce with a personalized shopping assistant
Read the announcement →A proprietary AI platform integrating biological data, food science, and retail fulfillment to solve chronic disease at scale.
"Access to Vitality for Everyone, Everywhere"
We're pioneering agentic commerce with Schnuck Markets — bringing a personalized AI shopping assistant to the Schnucks Rewards app and schnucks.com in late summer 2026.
Lines of shopping, health & nutrition data
Schnucks stores across MO, IL & IN
2026 launch in app & online
“This agent won’t just be a search bar — it will be a personalized digital shopping assistant that understands Schnucks aisles, sales, promotions and customers' lifestyles and can help shoppers plan meals, discover savings, organize parties, and pair food and wine.”
Tom Henry
Chief Data and Information Officer, Schnucks
Built for real shopping journeys
“Food is medicine, but until now, personalized nutrition options haven’t been available where people make food decisions every day. Together we've made the latest food and nutrition science practical, personal and accessible for every shopper.”
Sarah Hoit
Co-Founder & CEO, VitalityIP
“Together, we are pioneering an industry movement and inviting other retailers to join us. When you bring validated science directly into the aisles of your local grocery store, you transform how the world eats, shops, and lives.”
Michael Connor
Co-Founder & CTO, VitalityIP
Today, nearly 90% of Americans suffer from a food-related condition that VitalityIP and retail grocers can impact. Every consumer walks in with a condition — existing food systems treat these as edge cases. We treat them as the baseline reality.
of Americans have a food-related condition
Americans have pre-diabetes or diabetes
of Americans are overweight or obese
of adults have cardiovascular disease
of Americans have a mental health diagnosis
"The current system is broken. We need to move towards disease prevention and personalized medicine." — Emmanuel Fombu, MD
Every person is unique. From health conditions and genetics to lifestyle preferences and budget constraints — creating the perfect meal plan requires integrating dozens of complex factors in real-time.
Our AI integrates all these factors to deliver truly personalized nutrition at scale
An AI-powered platform that fuses personal health data with scientific research to deliver actionable, real-time nutrition and lifestyle plans.
Nutrition, activity, sleep, medical history, testing, and genetics for truly personalized guidance.
Health guidance embedded into everyday retail purchasing for food, pharmaceuticals, and supplements.
Wearable integration translating real-time biometrics into daily fueling plans.
Built to protect retailers, their brand, and consumer data at every level.
Food is Medicine — Precision nutrition for a longer, more vibrant life
Seamless integration with grocery, food service, and delivery platforms.
Link health data from wearables, medical records, and genetic testing to create your unique profile.
Our AI creates personalized meal plans and nutrition recommendations tailored to your needs.
Real-time guidance while shopping, seamlessly integrated into your favorite retailers.
The shift from reactive "Sick Care" to proactive "Precision Wellness" represents a massive market transformation. Schnucks is first — the platform is co-designed for white-label integration by retailers nationwide, plus health systems, employers, and wearable partners.
$1.1T
Digital Health TAM by 2034
$4.1B
Serviceable Addressable Market
Industry veterans with deep expertise in nutrition science, technology, and retail innovation.
Co-Founder & CEO
Co-Founder & CTO
Chief Strategy Officer
VP of Artificial Intelligence
VP Communications
Senior AI Experience Engineer
Board Advisor
CFO
NCC, LPC-S, BCN, BCB
CEO, Brain Performance Center
LFAPA, MACPsych
CMO, BioVie
Neurology
University Hospital Zürich
Industry Expert
Healthcare & Nutrition Leader
Schnucks is first. We're inviting retailers, health systems, employers, and digital health partners to bring precision nutrition into everyday decisions.